xo Asante

Fashion

Serwah Asante is the Creative Director/ Founder of xo ASANTE. After graduating from Dartmouth College with a BA in Sociology, Serwah continued her studies at the Fashion Institute of Technology, NY. In 2011, Serwah launched Rue 114 (later changed to xo ASANTE) as a platform upon which to celebrate beauty and style at all sizes. Inspiration for the xo ASANTE brand is deeply informed by the designer’s Ghanaian roots, New York City upbringing, and eternal love of travel. Each collection is born of the global perspective and responds to the call of what today’s woman; whether in Laos, Lagos, or Los Angeles; needs to be edgy, unique, powerful, and always feminine. Serwah also serves as Director of Strategic Partnerships for the International Coalition for African Fashion (I-CAF), where she coordinates partner relations with governments, organizations, and individuals to build a strong community to promote and sustain the global industry of African Fashion.

Website: www.xoasante.com